Free tool
Google UULE Generator
Turn a Google Ads geotargets canonical place name into a UULE parameter and a ready-to-open search URL—useful for checking local pack and organic results from another city.
Use the exact canonical name from Google Ads geotargets (e.g. Chicago,Illinois,United States).
UULE value
w+CAIQICImU2FuIEZyYW5jaXNjbyxDYWxpZm9ybmlhLFVuaXRlZCBTdGF0ZXM
Search URL
https://www.google.com/search?q=plumber+near+me&uule=w%2BCAIQICImU2FuIEZyYW5jaXNjbyxDYWxpZm9ybmlhLFVuaXRlZCBTdGF0ZXM&pws=0&gl=us&hl=en
UULE simulates location for web search checks. For live Maps competitor scans, use Geo-Grid Scan in the extension.
Your browser location skews local results
UULE helps approximate search results from another city—useful before a full Maps grid scan.
Who it's for
Remote SEOs
Check SERPs for clients in other regions.
Analysts
Compare results across canonical geotarget names.
Use cases
Single-point SERP check
Quick pack inspection for one city context.
Before geo-grid
Validate keyword choice then scan in Maps.
How it works
Enter canonical location
City,Region,Country format.
Generate UULE
Copy the encoded parameter or open the search URL.
Run full grid
Use Local Rank Tracker on Maps for multi-point data.
What you get
- Ready-to-open search URLs
- Complements geo-grid scans
FAQ
Is UULE the same as a geo-grid?
No. UULE simulates one location for web search; geo-grid scans many points on Maps.
Related free tools
Need a full geo-grid on Google Maps? Geo-Grid Scan runs inside the Local Rank Tracker extension.
Track Google Maps rankings on a geo-grid
Install Local Rank Tracker for unlimited geo-grid scans, heatmap reports, and competitor analysis—stored locally in Chrome.